We all now know that supply chain disruptions can significantly impact events. This article discusses how to know if supply chain issues might affect your event(s).
From an event organizer’s perspective, you need to ensure that the materials (signage, swag bags, booths, carpeting, etc…) arrive in a timely manner. From an exhibitor’s perspective, they need to ensure their booth, products, marketing materials, etc… arrive at the appropriate time. This is cumbersome in normal circumstances, but with supply chain issues, transportation and logistics have become more out of the exhibitor’s control.