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Increase Engagement

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It is now evident that many people want to get back together at live events. However, virtual and hybrid still have a large role in the marketplace. The question is, how do you keep people engaged online? There are so many creative ways to make your virtual/hybrid event engaging and tailored to your audience. You […]

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Hybrid Strategies Article

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Are you wondering if you really need a hybrid event strategy? Are you feeling that stakeholders might not like hybrid/virtual events and that they may be apprehensive about the outcomes? We know how scary change is, especially change driven by our current environment. This document has been created to assess your current and future need […]

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Green Benefits of Virtual Events

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“Green” is the color that most events are striving for in 2022. The good news is that there are many ways for you to incorporate eco-friendly practices into your upcoming events. Your clients are probably far more environmentally aware now than they were five years ago and therefore more likely to prioritize sustainability into their […]

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How Hybrid Events Can Support Supply Chain Shortages

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We all now know that supply chain disruptions can significantly impact events. This article discusses how to know if supply chain issues might affect your event(s). From an event organizer’s perspective, you need to ensure that the materials (signage, swag bags, booths, carpeting, etc…) arrive in a timely manner. From an exhibitor’s perspective, they need to ensure their booth, products, […]

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Your First Hybrid Event

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After more than a year of in-person shows being canceled and postponed due to the COVID-19 pandemic, the United States is finally starting to see in-person events slowly return. However, the transitions to in-person events are still causing many issues for event organizers. This is where hybrid events come into play. The advantages and flexibility of hybrid events […]

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When You Need A Hybrid Event Strategy

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All event stakeholders want to know that your event isgoing to be a good experience and that they will havea great time. The marketplace environment is the firstpiece of the puzzle
.
“Our
event was live for 2 days and then we kept ourmarketplace online for 30 days, including the on-demandeducational sessions. We saw
a 28% incr
ease
inengagement over the 30 day period and will definitelycontinue to run our events with a marketplace in the future.” — Tina Ferruolo, Nourished Festival
Keep reading to understand how you can create a virtual event marketplace for your event.

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How A Virtual Marketplace Event Can Increase Engagement

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All event stakeholders want to know that your event isgoing to be a good experience and that they will havea great time. The marketplace environment is the firstpiece of the puzzle
.
“Our
event was live for 2 days and then we kept ourmarketplace online for 30 days, including the on-demandeducational sessions. We saw
a 28% incr
ease
inengagement over the 30 day period and will definitelycontinue to run our events with a marketplace in the future.” — Tina Ferruolo, Nourished Festival
Keep reading to understand how you can create a virtual event marketplace for your event.