Resources

Technical Checklist of a Successful Virtual Show

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Man Presenting at Virtual Show

Virtual shows and events have become standard across many organizations worldwide, especially since the COVID-19 pandemic emerged. Not only are virtual events extremely cost-effective, but they are also location-flexible, thus attracting a larger audience base. By taking an event to the internet, you can increase its attendance exponentially, build brand influence, and acquire untapped audiences. […]

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Green Benefits of Virtual and Hybrid Events

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Companies of all sizes are strategically focusing on the impact of climate change and the need for environmental sustainability. Businesses have a role—some argue a responsibility—to mitigate the environmental impact of their operations to protect our world for future generations. And so, companies are making greener choices such as replacing disposable plastic in offices with […]

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Considerations for Your First Hybrid Event

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Hybrid Event

After nearly a year and a half of in-person shows being canceled and postponed due to the COVID-19 pandemic, the United States is finally starting to see in-person events slowly return. However, the transition to a straight-up live, in-person event may not be in the cards just yet, giving rise to what’s known as a […]

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How to Run a Virtual Demo, with Lorraine Fagela

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Lorraine Fagela explains how she ran her virtual demo.

The past year has brought virtual and hybrid events to the forefront of the business world. This shift in technology has forced many small business owners alike to rethink how they can present what their company has to offer on camera from the comfort of their own home to a virtual audience. We recently sat […]

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How to Network at a Virtual Event like a Pro

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The proliferation of online conferences, events, and summits in 2020 and beyond raises the question of how to successfully network in virtual environments when in-person networking is a key aspect of relationship building. While a virtual platform doesn’t provide the same opportunities that in-person meetings or meet-and-greet breakfasts might provide, digitally building valuable professional connections […]

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Showmetry Spotlight: Denver Golf CyberExpo

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The largest golf expo in Colorado, Denver Golf CyberExpo, took place virtually on March 12-13. The two-day event highlighted educational sessions from some of golf’s best instructors, exhibitor presentations, special offers, and giveaways of quality apparel that any golfer would want to bring to the fairway. Educational Sessions & Golf Brand Presentations The Colorado Section […]

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How to Get The Most Out of Your Virtual Booth

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Virtual Booth

Virtual tradeshows, conferences, and events are a fantastic opportunity for businesses to market their products and services to potential customers. Securing a booth at virtual events is an effective method for companies to engage with their target audience, market their products or services, and acquire new customers. This remains true for virtual events and tradeshows.    […]

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Defining A Keynote

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Keynote Speaker

Keynotes. Events commonly have them, but what are they? Are keynotes just another presentation for attendees to sit through? Does every event need one, and what information should be covered? There are no set requirements for a keynote presentation, but there are some general guidelines to consider when deciding to implement one into a virtual, […]

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Saving The Planet Through Virtual Trade Shows

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One of the many benefits of a virtual trade show is the ability to help keep our planet a little cleaner. According to The Trade Show News Network, approximately 600,000 tons of trash are created each year by trade shows. If you add in air travel, carbon emissions, and other negative effects on the environment, […]

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Expanded Sponsorship Opportunities at Virtual Trade Shows

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Every trade show organizer knows that Sponsorship Opportunities are essential to both the show organizer and the sponsoring brands. However, many trade show organizers don’t know where to begin when thinking about online sponsorship opportunities and how to present these to potential sponsors. Location, location, locationOne of the easiest ways to help your sponsors is […]